ROBINS
ROBINS
Year
2026
Category
Branding • Product Design • Campaign • Exhibition
Branding •
Product Design •
Campaign • Exhibition
About
About
ROBINS is a travel accessories brand inspired by a lifetime of travel and the woman who made it possible. Named after my mother, a dedicated travel agent who spent years helping others explore the world, the brand was created to celebrate the connection between travel, family, and thoughtful design.
The goal was to create a collection of travel essentials that feel as beautiful as they are functional. Through custom destination-inspired patterns, coordinated accessories, and a cohesive brand experience, ROBINS transforms the often-overlooked details of travel into something intentional and memorable.
Developed as my senior capstone project at the University of Illinois Urbana-Champaign, ROBINS became a comprehensive brand experience spanning branding, product design, campaign development, and exhibition design. The project culminated in its exhibition at the annual UIUC Bachelor of Fine Arts Exhibition.
ROBINS is a travel accessories brand inspired by a lifetime of travel and the woman who made it possible. Named after my mother, a dedicated travel agent who spent years helping others explore the world, the brand was created to celebrate the connection between travel, family, and thoughtful design.
The goal was to create a collection of travel essentials that feel as beautiful as they are functional. Through custom destination-inspired patterns, coordinated accessories, and a cohesive brand experience, ROBINS transforms the often-overlooked details of travel into something intentional and memorable.
Developed as my senior capstone project at the University of Illinois Urbana-Champaign, ROBINS became a comprehensive brand experience spanning branding, product design, campaign development, and exhibition design. The project culminated in its exhibition at the annual UIUC Bachelor of Fine Arts Exhibition.
About
ROBINS is a travel accessories brand inspired by a lifetime of travel and the woman who made it possible. Named after my mother, a dedicated travel agent who spent years helping others explore the world, the brand was created to celebrate the connection between travel, family, and thoughtful design.
The goal was to create a collection of travel essentials that feel as beautiful as they are functional. Through custom destination-inspired patterns, coordinated accessories, and a cohesive brand experience, ROBINS transforms the often-overlooked details of travel into something intentional and memorable.
Developed as my senior capstone project at the University of Illinois Urbana-Champaign, ROBINS became a comprehensive brand experience spanning branding, product design, campaign development, and exhibition design. The project culminated in its exhibition at the annual UIUC Bachelor of Fine Arts Exhibition.
Design Proposal
Design Proposal
Design Proposal
Design Proposal
Design Proposal
Products
Inspired by the beauty and culture of Italy, Japan, and Morocco, this ROBINS collection reimagines travel organization through thoughtfully designed accessories. Each destination-themed collection includes compression packing cubes (bins), a luggage strap, and a bag tag handle wrap, all featuring hand-drawn, custom-illustrated patterns that capture the spirit of the place. Together, the collection helps travelers stay organized in style through thoughtfully coordinated accessories designed to bring both function and cohesion to every journey.
Campaign
Carry What Matters is a brand campaign inspired by the people, memories, and keepsakes that travelers hold closest. Rooted in the story behind ROBINS, a brand named after and inspired by my mother, the campaign celebrates the connections that shape our journeys and the meaningful items we choose to bring along the way. Whether it is a family heirloom, a favorite dress, a well-loved journal, or a treasured keepsake, these objects carry stories far beyond their physical form. Through thoughtfully designed travel accessories, ROBINS helps keep what matters most protected, organized, and within reach, allowing travelers to focus on creating new memories while carrying the ones they cherish most.
Products
Inspired by the beauty and culture of Italy, Japan, and Morocco, this ROBINS collection reimagines travel organization through thoughtfully designed accessories. Each destination-themed collection includes compression packing cubes (bins), a luggage strap, and a bag tag handle wrap, all featuring hand-drawn, custom-illustrated patterns that capture the spirit of the place. Together, the collection helps travelers stay organized in style through thoughtfully coordinated accessories designed to bring both function and cohesion to every journey.
Products
Inspired by the beauty and culture of Italy, Japan, and Morocco, this ROBINS collection reimagines travel organization through thoughtfully designed accessories. Each destination-themed collection includes compression packing cubes (bins), a luggage strap, and a bag tag handle wrap, all featuring hand-drawn, custom-illustrated patterns that capture the spirit of the place. Together, the collection helps travelers stay organized in style through thoughtfully coordinated accessories designed to bring both function and cohesion to every journey.
Website
BFA Exhibition
To bring ROBINS to life, the brand was translated into a physical exhibition for the University of Illinois Urbana-Champaign Bachelor of Fine Arts Exhibition. The exhibit transformed the project into an immersive experience, showcasing the branding, a product collection, concept art, packaging, a mailer box, and the website within a cohesive display. From initial concept sketches to the final installation, the exhibition allowed visitors to engage with the brand firsthand and experience the products, story, and thoughtful design behind ROBINS.
Campaign
Carry What Matters is a brand campaign inspired by the people, memories, and keepsakes that travelers hold closest. Rooted in the story behind ROBINS, a brand named after and inspired by my mother, the campaign celebrates the connections that shape our journeys and the meaningful items we choose to bring along the way. Whether it is a family heirloom, a favorite dress, a well-loved journal, or a treasured keepsake, these objects carry stories far beyond their physical form. Through thoughtfully designed travel accessories, ROBINS helps keep what matters most protected, organized, and within reach, allowing travelers to focus on creating new memories while carrying the ones they cherish most.
Campaign
Carry What Matters is a brand campaign inspired by the people, memories, and keepsakes that travelers hold closest. Rooted in the story behind ROBINS, a brand named after and inspired by my mother, the campaign celebrates the connections that shape our journeys and the meaningful items we choose to bring along the way. Whether it is a family heirloom, a favorite dress, a well-loved journal, or a treasured keepsake, these objects carry stories far beyond their physical form. Through thoughtfully designed travel accessories, ROBINS helps keep what matters most protected, organized, and within reach, allowing travelers to focus on creating new memories while carrying the ones they cherish most.
Website
WEBSITE
BFA Exhibition
To bring ROBINS to life, the brand was translated into a physical exhibition for the University of Illinois Urbana-Champaign Bachelor of Fine Arts Exhibition. The exhibit transformed the project into an immersive experience, showcasing the branding, a product collection, concept art, packaging, a mailer box, and the website within a cohesive display. From initial concept sketches to the final installation, the exhibition allowed visitors to engage with the brand firsthand and experience the products, story, and thoughtful design behind ROBINS.
More Works More Works
More Works More Works
BFA Exhibition
To bring ROBINS to life, the brand was translated into a physical exhibition for the University of Illinois Urbana-Champaign Bachelor of Fine Arts Exhibition. The exhibit transformed the project into an immersive experience, showcasing the branding, a product collection, concept art, packaging, a mailer box, and the website within a cohesive display. From initial concept sketches to the final installation, the exhibition allowed visitors to engage with the brand firsthand and experience the products, story, and thoughtful design behind ROBINS.