Myliftlocker
Myliftlocker
Year
2025
Category
Advertising
About
About
MyLiftLocker is a conceptual fitness-tech brand that my team developed to address a common frustration in busy gyms: waiting for machines and equipment. Inspired by virtual line systems like those used at Universal Studios’ water parks, MyLiftLocker introduces a virtual queue that allows gym-goers to reserve machines or equipment without having to physically stand in line.
MyLiftLocker provides a smarter, more efficient gym experience, reducing wait times, minimizing crowding, and helping users stay focused on their fitness goals.
MyLiftLocker is a conceptual fitness-tech brand that my team developed to address a common frustration in busy gyms: waiting for machines and equipment. Inspired by virtual line systems like those used at Universal Studios’ water parks, MyLiftLocker introduces a virtual queue that allows gym-goers to reserve machines or equipment without having to physically stand in line.
MyLiftLocker provides a smarter, more efficient gym experience, reducing wait times, minimizing crowding, and helping users stay focused on their fitness goals.
About
MyLiftLocker is a conceptual fitness-tech brand that my team developed to address a common frustration in busy gyms: waiting for machines and equipment. Inspired by virtual line systems like those used at Universal Studios’ water parks, MyLiftLocker introduces a virtual queue that allows gym-goers to reserve machines or equipment without having to physically stand in line.
MyLiftLocker provides a smarter, more efficient gym experience, reducing wait times, minimizing crowding, and helping users stay focused on their fitness goals.
The team
The team
The team
Brand Guidelines
Brand Guidelines
The MyLiftLocker brand was designed to be bold, modern, and instantly recognizable. Our logo combines a key lock with a barbell to symbolize “locking in” your spot in line or on a machine. This directly ties into the name MyLiftLocker and the app’s core purpose of reserving equipment. Looking at other leading fitness brands like Gymshark, Lululemon, and Nike, we found a strong trend toward simple, impactful typography paired with a clean icon.
The MyLiftLocker brand was designed to be bold, modern, and instantly recognizable. Our logo combines a key lock with a barbell to symbolize “locking in” your spot in line or on a machine. This directly ties into the name MyLiftLocker and the app’s core purpose of reserving equipment. Looking at other leading fitness brands like Gymshark, Lululemon, and Nike, we found a strong trend toward simple, impactful typography paired with a clean icon.
Brand Guidelines
The MyLiftLocker brand was designed to be bold, modern, and instantly recognizable. Our logo combines a key lock with a barbell to symbolize “locking in” your spot in line or on a machine. This directly ties into the name MyLiftLocker and the app’s core purpose of reserving equipment. Looking at other leading fitness brands like Gymshark, Lululemon, and Nike, we found a strong trend toward simple, impactful typography paired with a clean icon.
Research
Research
To better understand gym-goers’ needs, we conducted user interviews focused on their workout habits, frustrations, and experiences with crowded equipment. We also distributed flyers around the gym and throughout campus that linked to an online market research survey, allowing us to gather broader quantitative insights. This combination of interviews and survey data helped validate the demand for a virtual queue system and guided our decisions throughout the project.
To better understand gym-goers’ needs, we conducted user interviews focused on their workout habits, frustrations, and experiences with crowded equipment. We also distributed flyers around the gym and throughout campus that linked to an online market research survey, allowing us to gather broader quantitative insights. This combination of interviews and survey data helped validate the demand for a virtual queue system and guided our decisions throughout the project.
Research
To better understand gym-goers’ needs, we conducted user interviews focused on their workout habits, frustrations, and experiences with crowded equipment. We also distributed flyers around the gym and throughout campus that linked to an online market research survey, allowing us to gather broader quantitative insights. This combination of interviews and survey data helped validate the demand for a virtual queue system and guided our decisions throughout the project.
User Personas
User Personas
User Personas
Letter of support
Letter of support
Letter of support
Campaign and Promotion
Campaign and Promotion
Campaign and Promotion
Prototype
Prototype
Prototype
More Works More Works
More Works More Works
More Works More Works
