Block Burgers

Block Burgers

Year

2024

Category

Branding

About

About

Block Burgers is a specialized dining and entertainment concept developed for the Champaign-Urbana area, addressing the lack of a family-oriented space at the University of Illinois campus. 

Block Burgers is a modern sports bar focused on premium burgers and an atmosphere driven by community and activity. This space is designed to provide an alternative to typical student bars, particularly during high-traffic events like Family Weekends. The building features indoor and outdoor seating, lawn games/entertainment zones, creating a welcoming gathering place for both students and visiting families.

Block Burgers is a specialized dining and entertainment concept developed for the Champaign-Urbana area, addressing the lack of a family-oriented space at the University of Illinois campus. 

Block Burgers is a modern sports bar focused on premium burgers and an atmosphere driven by community and activity. This space is designed to provide an alternative to typical student bars, particularly during high-traffic events like Family Weekends. The building features indoor and outdoor seating, lawn games/entertainment zones, creating a welcoming gathering place for both students and visiting families.

About

Block Burgers is a specialized dining and entertainment concept developed for the Champaign-Urbana area, addressing the lack of a family-oriented space at the University of Illinois campus. 

Block Burgers is a modern sports bar focused on premium burgers and an atmosphere driven by community and activity. This space is designed to provide an alternative to typical student bars, particularly during high-traffic events like Family Weekends. The building features indoor and outdoor seating, lawn games/entertainment zones, creating a welcoming gathering place for both students and visiting families.

BrainStorming

BrainStorming

Champaign-Urbana lacks a dining and entertainment space that works for both students and visiting families. Campus bars like KAMS and Red Lion are crowded and student-focused, while downtown options such as Pour Bros. and Axe Bar offer activities or a more refined atmosphere but are not family-friendly. During Parents and Family Weekend, there is no place where students, parents, and younger siblings can comfortably gather, watch a game, and enjoy activities together.

Concepts like Chicken N Pickle in St. Louis show how combining dining, sports, and outdoor games can create a lively, family-oriented environment. Block Burgers, a modern sports bar with premium burgers, activity zones, and indoor/outdoor spaces brings this idea to Champaign.

Champaign-Urbana lacks a dining and entertainment space that works for both students and visiting families. Campus bars like KAMS and Red Lion are crowded and student-focused, while downtown options such as Pour Bros. and Axe Bar offer activities or a more refined atmosphere but are not family-friendly. During Parents and Family Weekend, there is no place where students, parents, and younger siblings can comfortably gather, watch a game, and enjoy activities together.

Concepts like Chicken N Pickle in St. Louis show how combining dining, sports, and outdoor games can create a lively, family-oriented environment. Block Burgers, a modern sports bar with premium burgers, activity zones, and indoor/outdoor spaces brings this idea to Champaign.

BrainStorming

Champaign-Urbana lacks a dining and entertainment space that works for both students and visiting families. Campus bars like KAMS and Red Lion are crowded and student-focused, while downtown options such as Pour Bros. and Axe Bar offer activities or a more refined atmosphere but are not family-friendly. During Parents and Family Weekend, there is no place where students, parents, and younger siblings can comfortably gather, watch a game, and enjoy activities together.

Concepts like Chicken N Pickle in St. Louis show how combining dining, sports, and outdoor games can create a lively, family-oriented environment. Block Burgers, a modern sports bar with premium burgers, activity zones, and indoor/outdoor spaces brings this idea to Champaign.

Mood Board

Mood Board

Mood Board

Brand Guidelines

Brand Guidelines

The name "Block Burgers" pays homage to two campus traditions: the "Block I" a symbol that unites students and the spirit of a lively "block party."

The name "Block Burgers" pays homage to two campus traditions: the "Block I" a symbol that unites students and the spirit of a lively "block party."

Brand Guidelines

The name "Block Burgers" pays homage to two campus traditions: the "Block I" a symbol that unites students and the spirit of a lively "block party."

Package Design

Package Design

Package Design

Campaign and Promotion

Campaign and Promotion

Campaign and Promotion

Kayla Netemeyer

Kayla Netemeyer

Kayla Netemeyer